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Hey UA Wizards!
In this edition of Bubbleye Insights, we have some exciting updates from the mobile gaming world to share with you.
The Mobile Games Index 2024 predicts remarkable growth, forecasting the market to hit $227 billion by 2028. We’re also seeing a significant shift in gaming habits, with one-third of gamers now exclusively playing on mobile devices.
Meanwhile, Snapchat has shared an overview of its evolving ad tools, offering better performance and more options for advertisers.
And there’s much more… Scroll down to discover a fascinating video where the world’s most advanced AIs try to figure out who among them is the human!
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Hope you enjoy!
DEEP DIVE
Mobile Gaming Market Set to Hit $227B by 2028
The fourth edition of the Mobile Games Index (MGI), powered by adjoe and Statista, analyzes 95 million app interactions from 27 million users. The report forecasts mobile gaming market growth from $166.1 billion in 2024 to $227 billion by 2028, with Solitaire games leading the card game category.
Engagement trends reveal that daily gaming sessions have increased by 22%, with the most engaged demographic being the 40-49 age group, which saw a 33% rise in daily gaming time. The report also shows that women outpace men in daily gaming time across most genres for the fourth consecutive year.
The MGI 2024 provides a comprehensive view of global mobile game engagement data segmented by genre, region, and demographic. This detailed analysis helps developers and marketers benchmark their performance and align their strategies with the rising expectations of mobile gamers.
PODCAST
Key Tactics to Increase Your App’s Worth
NEWS
Disney Will Let Fortnite Creators use its IP to Make Games
Disney partners with Epic Games to allow Fortnite creators to use Disney IP for unique gaming experiences. Disney’s $1.5 billion investment in Epic will support an entertainment universe integrating Unreal Engine and Fortnite, featuring content from Disney, Pixar, Marvel, and more. This marks Disney’s largest foray into gaming, enabling users to interact with and create Disney-themed games.
One-Third of Gamers Now Exclusively Play on Mobile
The Entertainment Software Association’s annual report reveals that 31% of gamers now play exclusively on mobile devices, up from 12% previously. The survey also shows 61% of the U.S. population engages in gaming, with mobile gaming participation rising to 78%. The gender distribution is balanced, and puzzle games are the most popular genre among older players.
Snap Provides Overview of Its Evolving Ad Tools
Snapchat rebounded in Q1 with improved ad performance and a significant increase in SMB advertisers, up 85% year-over-year. Snap redesigned ad formats, expanded AR options, and introduced streamlined app downloads. New bidding capabilities for mobile gaming and value optimization have lowered costs and increased ROAS, enhancing advertiser ROI.
Hyper-Casual Games Lead in Mobile Ad Media Buys
A Mintegral report reveals hyper-casual games lead in mobile ad media buys with a 34% share. Despite low user retention, effective strategies can boost second-day retention to 35%. Video ads dominate the sector, and the U.S. market offers the best ROI for mobile game ads.
Need an Alternative to Luna? Reach Out to Bubbleye
We recently learned that Luna by Unity is ramping down and we express our empathy and support to our friends at Luna as well as their user base. Meanwhile, if you are a user of Luna and are looking for an alternative, we may be able to help. While Luna mostly focuses on ASA optimization and Bubbleye on creative distribution and automation across all networks, the transition can be rather smooth. We’ll do our best to ensure continued success for any affected users. Here you may book a demo with our Head of Product.
Squad Busters Surpassed 5M Downloads in 18 Days
Supercell’s Squad Busters has reached 5 million downloads faster than any of its previous titles, hitting this milestone in just 18 days since its soft launch on April 23. The game, currently available in eight countries, is performing well with Mexico, Spain, and Canada leading in downloads.
OpenAI Launches GPT-4o: A New Era in AI
OpenAI released GPT-4o on May 13, showcasing groundbreaking advancements in AI technology. This next-gen model promises enhanced capabilities and performance. Check out the launch video for an in-depth look at its features and potential: Watch the video
Google Doesn’t Like Epic’s Proposals
Epic Games’ ongoing battle with Google over platform fees has escalated, with Google publicly rejecting Epic’s proposals, claiming they threaten privacy, security, and user experience. In a recent press release, Google argues that Epic’s demands go beyond legal verdicts and existing settlements, potentially endangering Android users and limiting developers’ distribution options.
Samsung Gaming Hub for Mobile Gains Popularity
Samsung’s Gaming Hub for mobile, an all-in-one game streaming platform for Galaxy devices, has quickly gained popularity. Launched in 2022 and integrated with Game Launcher, it offers instant play without downloads. Discussed at GDC, Samsung’s VP highlighted its potential to revolutionize mobile game distribution and enhance user acquisition, akin to streaming services.
Posts that caught our attention
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| Last week, Apple began running ad campaigns on Meta to promote subscription-based apps like AllTrails, directing users to the App Store to ensure in-app purchases, securing their commission. |
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| Reverse Turing: A group with the most advanced AIs of the world try to figure out who among them is the human (video). |
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| Solved: Quickly find any advertiser on Meta Ad Library by using their unique page ID. Google the app’s Facebook page, find the “Page Transparency” section, copy the page ID, and use it in the Ad Library for precise results. |
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| Following up on the previous post, Michal Tomcany built a sequence of simple ChatGPT prompts to create a visual report of competitors’ ads. Now, anyone can replicate this method to enhance their Meta Ads Library browsing experience. |
BUBBLES OF KNOWLEDGE
That’s a wrap for this month!
If you’ve got bubbles of excitement after reading this, why not share it with your network? The more, the merrier!
Oh and by the way, if you need help with getting your ad creatives straight, Bubbleye.ai is the most advanced solution in the market for asset management and creative automation!
Automate your UA. Click here to book a demo with our Head of Product.
Talk soon,
The Bubbleye Team
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