The Importance of Creative Strategy & Process within UA, Heightened by a Changing Industry Landscape In the final part of Carole Le Van’s Bubbles of…
Sam ButtonOctober 27, 2021
User Acquisition: The Choice of Networks, Different Monetization Strategies, and Performance Indicators for Success In this edition of our Bubbles of Wisdom Series, Carole Le…
Sam ButtonOctober 12, 2021
Current & Future Use Cases for Automation In Your User Acquisition Strategy As part of our Bubbles of Wisdom Series of UA expert interviews, we…
Sam ButtonSeptember 29, 2021
Whilst many businesses and industries have an expected lull and downturn in productivity during the summer months, mobile & gaming continue to hustle and bustle.…
Sam ButtonAugust 27, 2021
UA Strategy: SANs, DSPs, SDK Networks, and The Optimal Mix In the final part of our Bubbles of Wisdom interview with Tom Nguyen, Founder at…
Sam ButtonAugust 24, 2021
Creatives: Performance, Process & Strategy. UA post iOS 14 and the biggest learnings from Tom’s career The second segment of our Bubbles of Wisdom interview…
Sam ButtonAugust 19, 2021
UA Automation, Defining & Aligning LTV Predictions With Live Performance Signals As part of our Bubbles of Wisdom Series of UA expert interviews, we were…
Sam ButtonAugust 17, 2021
When looking at mobile marketing and user acquisition, it is vital to monitor and track all actions from targeting decisions to the early actions of…
Sam ButtonAugust 13, 2021
User Acquisition: Networks, Marketing & Creative Strategy UA can be a minefield with a vast array of opportunities to market your application on networks all…
Sam ButtonJuly 27, 2021
The Impact Of iOS 14 & The Coronavirus Pandemic The impact of iOS 14 and subsequent updates eroding the industry's ability to track and optimize…
Sam ButtonJuly 23, 2021
Automation For Mobile App Publishers, Performance Indicators for Optimization, LTV Prediction & Arthur’s Holy Grail for User Acquisition The first edition of our Bubbles…
Sam ButtonJuly 21, 2021
No More IP Address From iOS 14.6 As a further step from the iOS 14.5 stance, Apple now requires SKAdNetwork postbacks to be sent from…
Sam ButtonJuly 15, 2021
We hope you enjoy our brief snippet of intriguing stories from the world of User Acquisition, Mobile Marketing, and Mobile Gaming. Google To Follow in…
Sam ButtonJune 8, 2021
Welcome to our monthly news article, where we explore what has been happening within the world of User Acquisition, mobile apps & gaming.
Sam ButtonMay 20, 2021
As we all get ready for the imminent iOS14.5 release, waiting for half of the world’s unique device identifiers to disappear in a Thanoid snap…
Stefano RoncariApril 9, 2021
User acquisition can be a minefield, across a myriad of ad networks and traffic sources, middlemen and scammers, making it incredibly hard to reach the…
Stefano RoncariMarch 25, 2021
Welcome to the Bubbleye blog, where you’ll find the latest news and expert insights into user acquisition and mobile marketing, and game-changing approaches to marketing…
Sam ButtonMarch 21, 2021
